By Jona Monet
ART DIRECTION
Art Director | Paramount+, BET+
As an Art Director at Paramount+ and BET+, I lead the creative direction and visual consistency for our in-app experience and oversee the development of Key Art for external partners including Amazon, Apple, Roku, Dish, DirecTV, TiVo, and Gracenote. I collaborate with third-party advertisers to ensure all campaign assets are delivered on time and align with brand standards.
My role also involves working closely with directors and their teams to ensure that title rollouts are strategically executed and meet creative expectations across the board. Additionally, I concept and design original artwork for curated collections that elevate the BET+ brand experience.
Explore selected works below.
Founder | 40FT.TALL
40ft.Tall began as a way to honor what was passed down to me. My mother taught me to crochet, my grandmothers carried prayer and protection, and my father—before he passed—stood beside me as a model and believer in the vision. Rooted in my Gullah Geechee heritage, the brand carries the weight of swamps, stories, and survival. Every piece I design is meant to feel like a relic—something you inherit, carry, and pass on. My vision for 40ft.Tall is not just adornment, but ceremony: a living archive where jewelry and ritual objects hold memory, dignity, and the beauty of resilience.
Founder | Hostel Workplace Coworking Day
During my time as an artist-in-residence with Mayor Muriel Bowser’s 202Creates Summer Residency (held during the height of the COVID-19 pandemic), I conceptualized and pitched Hostel Workplace—a pop-up coworking experience designed for creative entrepreneurs, digital nomads, and freelancers. The idea was selected and funded as part of our final project showcase.
With the support of 202Creates, I launched weekly coworking day meetups at hostel locations like Selina Hotel and Moxy Hotel in Washington, D.C. These gatherings offered artists and remote professionals a productive, inspiring space to work, connect, and collaborate—bridging community and creativity during a time of global isolation.
