Brand Identity & Creative Direction

The Tasting Table was entering a new era. With the space evolving into a darker, intimate speakeasy atmosphere, Haus of Monét reimagined the visual identity to match, creating a richer, moodier brand experience built around food, culture and gathering.

Campaign Concept

The World Cup brings the world together, so we removed the border. No Passport Required became an invitation to experience global culture through football, food and community, all from a seat at The Tasting Table.

Visual Storytelling

Brazil. Japan. Morocco. USA. Mexico. Different flags, different traditions, one table. This concept translated the international spirit of the World Cup into something familiar: people coming together over food, conversation and the game.

Meet us at the Table

We wanted the campaign to feel less like an advertisement and more like an invitation. Dim lighting, cocktails, wings and a glowing match screen bring the speakeasy atmosphere into the World Cup experience, positioning The Tasting Table as the place to gather.

Hospitality Meets the World Cup

Two seats. Two drinks. One trophy between them. This quieter composition brings the campaign back to the restaurant itself, transforming the World Cup from a massive global event into an intimate experience waiting at your table.

Social & Lifestyle Creative

The campaign moves from concept into appetite. Wings, fries and the World Cup trophy merge sports culture with hospitality, creating social content designed to make the viewer imagine not just watching the match, but experiencing it at The Tasting Table.

A bold visual system built around urgency, place and political participation. Inspired by protest posters, wheat-pasted street graphics and D.C.’s visual language, the design uses oversized typography, distressed textures and the District’s red, black, white and yellow palette to create an identity that can hold its own both online and in the street.

Three candidates, multiple affiliations, one broadcast and a lot of information competing for attention. The challenge was hierarchy. The composition turns dense event details into a structured editorial layout, giving the debate immediate emphasis while creating distinct visual space for each candidate, moderator, date and broadcast information.

For a public discussion and lecture series, the visual language shifts from traditional campaign material toward something more editorial and archival. Newspaper-inspired typography, distressed paper textures, documentary imagery and D.C. landmarks frame the series as an ongoing civic conversation, while maintaining continuity with the larger campaign identity.

Brand Concept & Visual Identity

IYKYK reimagines the country club through a contemporary Black social lens. Deep green, antique gold and traditional club insignia establish exclusivity, while fashion, music and nightlife shift the idea of luxury away from convention and toward culture.

Event Identity & Collateral

The country-club concept expands into a complete private-membership experience. Custom crests, invitations, membership cards and event details turn a social gathering into something that feels established, selective and intentionally designed.

Campaign Art Direction

Classic country-club imagery is recast through a younger, more culturally specific point of view. Tailored fashion, manicured greens and editorial staging create a world that feels aspirational without borrowing the identity of traditional luxury spaces.

Campaign Identity

The campaign shifts from traditional luxury into The Compound’s more playful visual universe. Doll-like figures, tropical environments and nostalgic styling give IYKYK an instantly recognizable identity built around the feeling of being part of something not everyone has access to.

Digital Event Promotion

Designed around the way exclusive events actually circulate, the campaign moves naturally from artwork to phone screen. The visual becomes part invitation, part social currency, reinforcing the idea that the experience is discovered through community rather than mass promotion.

World Building & Visual Storytelling

Rather than simply advertising a party, the campaign imagines an entire environment around it. Fashion, music, nightlife, tropical scenery and a cast of recurring characters transform The Compound into a place with its own visual mythology.

Lifestyle Campaign

A simple toast becomes a symbol of belonging. The image focuses less on the event itself and more on the shared ritual of gathering, celebrating and being surrounded by good company.