Led the creative direction for BET+ Collection campaigns, developing genre-driven key art that organized films, series, and original programming into compelling visual experiences. Directed the creation of collection branding, curated episodic imagery, and produced promotional assets used across the streaming platform, digital marketing, and out-of-home advertising.
Paramount, BET+
CAMPAIGN STRATEGYLEADING VISUAL SYSTEMS THAT DEFINE HOW STORIES ARE SEEN.
Over five years at BET+, I advanced from Junior Graphic Designer to Art Director, helping shape the visual identity of one of the leading streaming platforms dedicated to Black entertainment.
As Art Director, I led the creative development of BET+ Collection campaigns—genre-driven experiences that organized films, series, and original programming into cohesive, highly discoverable destinations for viewers. I partnered with creative leadership to establish visual concepts, direct key art executions, and maintain consistency across the platform.
My responsibilities also included designing key art for original films and series, selecting and art directing the episodic imagery displayed throughout the streaming experience, and creating promotional image crops that extended across digital advertising, social media, email marketing, in-app placements, paid media, and large-format out-of-home campaigns, including billboards. Every asset was crafted to strengthen audience engagement while maintaining a consistent and recognizable BET+ brand.
