Began as a Junior Graphic Designer within BET+ under Paramount, executing production-ready assets across web, mobile, and broadcast. Progressed into Art Director by leading visual systems that unified key art across platforms—OTT interfaces, TV promos, and large-format billboards. Directed concept-to-delivery pipelines, aligning typography, color, and composition to brand standards while elevating storytelling through cinematic visual language. Managed cross-functional collaboration with producers, marketers, and external vendors to ensure consistency, speed, and cultural accuracy at scale.
Paramount, BET+
CAMPAIGN STRATEGYLEADING VISUAL SYSTEMS THAT DEFINE HOW STORIES ARE SEEN.
Engineered campaign ecosystems built around collection-based storytelling—developing distinct visual identities for themed movie groupings to drive discovery and engagement. Designed high-impact key art and digital assets that translated seamlessly across UI environments, social, and promotional surfaces. Concepted and executed original key art and logo design for God’s Grace, establishing its visual signature from typography to final compositing. Approach integrates hierarchy, contrast, and narrative clarity—turning collections into curated experiences that increase click-through and viewer retention.
